Country Roads Hastings

Magazine Advertising Works

Build Relationships
Magazines are the most personal of media, creating private and intimate connections with each individual reader - your customer! Readers were asked to pull 10 pages that best exhibited the essence of the magazine they were reading. On average 3 of 10 pages were advertisements! Source: Starcom in-home Consumer Interviews, 2004

The Most Informative Medium
Consumers rate magazines as the most informative medium. Magazines rated highest (54%) compared to the web, radio, newspapers and other mediums as a leading contributor to word-ofmouth product recommendation. Source: Roper Reports: What Prompts Consumer Word of Mouth, 2005

Increase Your Sales
Magazines sell! Research proves it, time and time and time again. $1 spent on magazine advertising results in $2.77 sales return on investment over a 12 month period. Source: Global Media Study –

A Credible Message
Magazine ads are perceived to be highly credible, believable and trustworthy sources of information. Compared to television and the internet, magazines rated highest in each dimension: inspirational, trustworthy, life-enhancing, social interaction, personal timeout, and ad receptivity. Source: Simons Multi-Media Engagement Study, Q1 Wave Release February 2007

Bonus Impressions
The average magazine page is viewed 1.7 times, providing more impressions per ad than newspapers or TV. Source: www.magazinescanada.ca

Magazines Generate Response
Magazines make it happen. After reading ads, consumers are motivated to shop for and purchase products, call 1-800 numbers or go to a website. Response is immediate. Magazines have proven more effective than Cable TV, Network TV or Radio in driving people to the internet. Source: Roper Public Affairs, 2005 www.magazinescanada.ca